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With the improvement of people's income level and the acceleration of the pace of life, China's quick-freezing industry has grown rapidly. Since the 1990 s, the annual output has increased by more than 20%, becoming a new star in the food industry.
In 2011, after fierce merger and reorganization, the number of enterprises in China's quick-frozen food industry decreased greatly, from 342 in 2010 to 234 in 2011. However, the overall benefit of the industry has been improved, the scale of production and marketing has been expanded, the total profit has increased, and the overall development of the industry is better. In the first quarter of 2012, the number of enterprises in the industry increased from 234 to 259. Data show that in 2011, my country's quick-frozen food industry achieved a total industrial output value of 53.6 billion billion yuan, a year-on-year increase of 21.28 percent; in the first quarter of 2012, the industry achieved a total industrial output value of 13.3 billion billion yuan, a year-on-year increase of 14.84 percent. From 2009 to 2011, the average growth rate of the total output value of the industry reached 22.13, showing a high-speed growth trend on the whole.
In terms of industry sales revenue, in 2011, the frozen food industry achieved a sales output value of 54.099 billion yuan, up 28.97 percent from the same period last year, with a total profit of 3.863 billion yuan. In the first quarter of 2012, the industry achieved sales revenue of 13.467 billion yuan, up 18.27 percent from the same period last year, and profits of 0.934 billion yuan, up 27.27 percent from the same period last year. In the past three years, the average growth rate of sales output value reached 24.30, showing a trend of rapid growth.
From 2009 to 2012, the production and sales rate of China's quick-frozen food industry was above 90%, and the connection between production and sales was good. The production and sales rate was 100.93 in 2009, 100.80 in 2011 and 100.93 in the first half of 2012, reflecting the shortage of products in the quick-frozen food industry.