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The adjustment of the global economic structure has created conditions for Chinese enterprises to make use of international innovation resources, participate in international mergers and reorganizations, and expand the domestic market; the pace of urbanization has accelerated, and the upgrading of residents' consumption structure has accelerated, providing a broad space for the development of the frozen food market; the integration of "two modernizations" (integration of informatization and industrialization) has been continuously deepened, and new technologies have been continuously broken through, It provides a strong support for the transformation of the development mode of China's frozen food industry.
With the deepening of competition, the profit margins of all stages of the frozen food industry chain are being compressed, and the space for price reduction is decreasing. Through the analysis of the current price situation of frozen food industry, more and more enterprises realize that price competition alone can not establish core competitiveness, not the direction of long-term development, so as to explore a new development path. Many frozen food companies have increased their investment in research and development, developed new products with high-tech content, and used product differentiation as a long-term solution for enterprise development, seeking new market demand, and establishing new economic growth points (entering similar industries) to achieve sustainable development of enterprises.
In order to improve their own strength and expand the international market faster, domestic frozen food enterprises will speed up the integration with foreign enterprises through various means to improve product quality and competitiveness. After professional market analysis and research, Shangpu Consulting believes that in the global competitive environment, in order to obtain a favorable competitive position and improve competitiveness, industrial capital is another theme of industry operation. From the perspective of capital, the main feature of the current is the expansion of capital. From the perspective of competitive behavior, the cooperation of resource sharing among enterprises is increasing.